Super Elixir

Written & Photographed by A Wild Dove


Super Elixir Will Take You from Feeling SuperBad to Super Human.

Sometimes there aren’t enough green juices in the world.

You know the feeling. Low on energy. Low on mood. Depleted in every sense of the word with a never-ending to-do list. Fortunately for us mortals, Elle McPherson was feeling the same way when she decided to do something about it. (Yes, it’s possible for supermodels to feel run-down, they’re just like us!)


McPherson went and sought help from her nutritional doctor, where she learned about body acidity and alkalinity. She then sought to balance her pH levels, which she said changed her life. “I realized the effect proper nutrition can have,” said the model-turned-mogul. Along with her London-based practitioner Dr. Simone Laubscher and business partner Andrea Bux, the trio launched WelleCo, a purveyor of products and supplements designed to rid the body of toxins and bring about a feeling of wellness to the world.  

The first splash WelleCo made was with McPherson’s famous Super Elixir, a careful combination of super greens, Chinese herbs, digestive enzymes and members of the maitake mushroom family. In a powder form designed to be mixed with water or sprinkled over a salad, the elixir is formulated to be absorbed by the body at a cellular level, optimizing the function of our digestion, endocrine, circulatory and nervous systems, to name a few. It became the must-have product during fashion week, where models were seen chugging green water backstage as were front-row editors as they slugged from show to show. Kate Moss was said be an addict.


But WelleCo didn’t stop there. Today it has an entire arsenal of wellness products designed to keep us looking and feeling our best. Its latest member of the Super Elixir family is the Nourishing Protein, featuring amino acid L-Phenylalanine, which is designed to kick start sluggish metabolisms (yes please). Other ingredients include chromium to help balance blood sugar levels and reduce cravings, psyllium husks and fiber to keep us fuller longer and dandelion for liver support. Antioxidants such as acai and pomegranate hoover up free radicals to slow down internal and external aging, and B-Vitamins act as anti-stress on the body for those of us living life in the fast line.


Hey, it it’s good enough for “The Body,” it’s good enough for us.