We Love What Beau Loves

Written & Photographed by A Wild Dove


Who says kids clothes need to be either sweet or sporty?

Masculine or feminine? Classic or preppy?

What if we approached children’s style in the same light as our own? That was the vision behind Faye Wilde’s quirky and cute label, Beau Loves UK, a fashion forward assortment that has quickly achieved cult status for the under-ten set from across the pond and back. 

After studying at Central Saint Martin’s and following the fashion circuit between London and Paris, Wilde was suddenly inspired to launch a kid’s line after having had a son of her own. So she started a small collection based on her fearless, fun-loving little boy, Beau and the stuff he loves... 


What has resulted is a unique label featuring gender-neutral clothes that are adventurous, fun, stylish, creative and distinctive. Some of our favorites include fitted tee’s with a black and white palette of bunny ears, roses, x’s and o’s, as well as the super cool hoodies and track pants. We’re also obsessed with the winter assortment of adorable scarfs, hats and sweatshirts. 

Tis’ the season for cozy clothes that are as cool as they are comfy! For all of us.


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